Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
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Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
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Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
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We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Here are some of our favorite moments from A Taste of Canary — where we’re celebrating spring, savoring beauty, and indulging in everyday luxury. ✨
Here are some of our favorite moments from A Taste of Canary — where we’re celebrating spring, savoring beauty, and indulging in everyday luxury. ✨
✨ Not all canaries are created equally✨
The pinnacle of rarity— canary diamonds are defined by their pure and bold yellow brilliance that sets them apart from the rest. 💎
While all diamonds range in hue and intensity, only the most vibrant yellow color earns the coveted “Fancy Vivid” color grade and is considered a “Canary Diamond.”
A distinction of color. A symbol of rarity. A lesson in true luxury. #UnderwoodsFineJewelers #UnderwoodsFancyColor
✨ Not all canaries are created equally✨
The pinnacle of rarity— canary diamonds are defined by their pure and bold yellow brilliance that sets them apart from the rest. 💎
While all diamonds range in hue and intensity, only the most vibrant yellow color earns the coveted “Fancy Vivid” color grade and is considered a “Canary Diamond.”
A distinction of color. A symbol of rarity. A lesson in true luxury. #UnderwoodsFineJewelers #UnderwoodsFancyColor
We created this campaign to reimagine luxury through the joy of sensory; seeing, tasting and feeling.
Spring was a prefect time for this experience because Canary yellow is our symbol of light, warmth, and renewal—everything spring represents. ✨
The giveaway portion mattered because luxury doesn’t have to be extravagant to make a statement. Sometimes, it’s the simplest things that leave the biggest impression—and we wanted everyone to have a chance to experience that.
At Underwoods, we believe education—both in-store and digitally—is essential to creating a comfortable and confident buying experience. It’s a natural extension of the intentionality, craftsmanship, and service that have defined our 60-year legacy of excellence.
We created this campaign to reimagine luxury through the joy of sensory; seeing, tasting and feeling.
Spring was a prefect time for this experience because Canary yellow is our symbol of light, warmth, and renewal—everything spring represents. ✨
The giveaway portion mattered because luxury doesn’t have to be extravagant to make a statement. Sometimes, it’s the simplest things that leave the biggest impression—and we wanted everyone to have a chance to experience that.
At Underwoods, we believe education—both in-store and digitally—is essential to creating a comfortable and confident buying experience. It’s a natural extension of the intentionality, craftsmanship, and service that have defined our 60-year legacy of excellence.
CANARY DIAMOND GIVEAWAY💎✨
How else would we kick off a canary takeover.. than by giving one away? Now you have a chance to win this .23 CT natural fancy yellow radiant canary diamond set in a solitaire 14k YG basket (14k YG chain included).
*Here’s how to enter:
1️⃣Follow @underwoodsfinejewelers & @tag_______theagency / like this post
2️⃣Tag a friend (each tag counts as an entry!)
3️⃣Share this post to stories & *tag* us for 5 bonus entries
4️⃣Turn on post notifications so you don’t miss the next #giftunderwoodsgiveaway
Giveaway closes May 3rd, and the winner will be announced on May 5th. Good luck & happy tagging!
*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.
CANARY DIAMOND GIVEAWAY💎✨
How else would we kick off a canary takeover.. than by giving one away? Now you have a chance to win this .23 CT natural fancy yellow radiant canary diamond set in a solitaire 14k YG basket (14k YG chain included).
*Here’s how to enter:
1️⃣Follow @underwoodsfinejewelers & @tag_______theagency / like this post
2️⃣Tag a friend (each tag counts as an entry!)
3️⃣Share this post to stories & *tag* us for 5 bonus entries
4️⃣Turn on post notifications so you don’t miss the next #giftunderwoodsgiveaway
Giveaway closes May 3rd, and the winner will be announced on May 5th. Good luck & happy tagging!
*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.
Welcome to a taste of canary. 💎 We’ve partnered with our friends at @tag_______theagency to showcase our exquisite canary diamonds in an immersive, educational, and artfully curated experience.
Come with us as we highlight the vibrant yellow hue that perfectly echoes the brightness and renewal of spring.
Stay tuned for a MAJOR announcement that invites you into the experience. ✨
Know someone who loves luxury? Tag them below so they can follow along too. You won’t want to miss what’s coming. 👇#tagyoureit #UnderwoodsFineJewelers
Welcome to a taste of canary. 💎 We’ve partnered with our friends at @tag_______theagency to showcase our exquisite canary diamonds in an immersive, educational, and artfully curated experience.
Come with us as we highlight the vibrant yellow hue that perfectly echoes the brightness and renewal of spring.
Stay tuned for a MAJOR announcement that invites you into the experience. ✨
Know someone who loves luxury? Tag them below so they can follow along too. You won’t want to miss what’s coming. 👇#tagyoureit #UnderwoodsFineJewelers
Diamonds, but make it an experience. 💎
See
touch
taste.
Are you curious yet about our surprise? 🍋
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!